Pinnacle's staff has a track record of award-winning success in achieving organizational goals and delivering successful communications programs.  President Lorelei Fiset BA, ABC is an Accredited Business Communicator with 25 years of experience in corporate communications, promotion, media relations, and marketing in the private, public and not-for-profit sectors.

Lorelei holds a Bachelor of Arts Degree with Distinction from the University of Calgary and training certificates in qualitative research and focus group design from York University. She presents and conducts communications, marketing and media relations courses for educational institutions, organizations and business.